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Helping business leaders and entrepreneurs achieve
success... Whether you are starting a new venture, revising an existing business, or seeking to expand,
Targeted Tactics has the models and experience to help you accomplish your goals.
In business, as in nature, you are either evolving or you are becoming extinct. Market based thinking enables you to pay as much attention to your environment as you do to your operations. Targeted Tactics can show you how to discover more opportunities, and then focus your efforts to take full advantage of them.
Ask the Expert! For
free email business advice, send your questions, comments or ideas to info@targeted-tactics.com. For issues that are of particular interest to the the community, we may publish (with
your permission) your questions along with our answers on this web site. Ask the "coach" to help with your business
concerns, and take advantage of this complimentary management consulting service. William R. ($Bill) Cobb is a proven and successful Fortune 100 Executive who has held senior management
assignments ranging from Vice President & General Manager of a billion dollar division of a Fortune 50 company, to President
and CEO of technology start-ups. Bill developed, and utilized successfully, the Targeted Tactics® model to achieve
success repeatedly. Bill can be contacted by phone, e-mail, or via video conferencing on Skype at: bill@targeted-tactics.com
To succeed in any highly competitive environment, one must have quick,
precise, decision making skills, effective management techniques, and a strong sense of conviction. These are the primal attributes
of corporate executive William R. Cobb, an individual who definitely utilized these qualities in scaling, and reaching, the
higher levels of the Corporate world. Now, he shares his insights, techniques and ideas in a highly informative, highly practical
book. This savvy manual is an in-depth summary of the Targeted Tactics program that addresses the gap between business strategy
and execution. If you are a Senior officer, Division Vice president, Marketing Vice President, Product manager or Market manager
responsible for revenue growth then this book is for you. It provides a definitive process to working through the many considerations
necessary to achieve success, and at the same time, it challenges management to employ the disciplined process provided as
part of their ongoing planning and budgeting efforts. "Bill Cobb’s
book fills a vacuum that is ignored in much business literature—detailing a dynamic and flexible process that can efficiently
link and matches product lines with their appropriate customer sets, and enabling companies to get the maximum value out of
their marketing and sales programs. Any mid-sized or larger company trying to move goods in today’s rapidly changing
marketplace ought to have TARGETED TACTICS on its bookshelf. Vision and strategy are fine, but this is where the rubber meets
the road."
Richly layered and smartly written, Targeted Tactics® is one of a few business
books that truly offers readers a step-by-step approach for examining critical market issues. Individuals assigned to these
responsibilities can now have an effective methodology for performing these assignments – which will improve their
chances of success. It clearly emphasizes that people have become too quick to discard struggling enterprises because they
have either forgotten how to improve them, or have just become too busy to care. “If you were ever in doubt about how
important marketing is to the success of your business, read this book. If you want to know how to develop, implement, and
track a successful marketing plan, read this book.” – Donald J. McCubbrey, Clinical Professor, Daniels College
of Business, University of Denver. Targeted Tactics is AVAILABLE NOW on Kindle from Amazon,
(www.Amazon.com)
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