About Us

William R. ($Bill) Cobb, is a successful business Executive who moved to Colorado to join the newly created US West in 1985. Over the course of his career he has held such challenging assignments as Executive Vice President for a communications equipment company, Regional Vice President of a communication services company, President of US West Federal Communications Systems, and Vice President and General Manager of U S West Communication’s Large Business and Government Services Division. He moved on to become President and CEO of a technology startup company and led the strategic planning activities for a telecommunications infrastructure firm. Recently, he served as Managing Director of North American Operations for CH2M HILL’s Communications Group. In addition to his corporate assignments, Bill has always been an active contributor to the communities he felt privledged to be part of. He has been a member of the Colorado Commission for Space Science and Industry, and served multiple roles as both an officer and as board member for the Armed Forces Communications and Electronics Association, and he now volunteers as a business coach for the entrepreneurial community. Bill has been recognized in America’s registry of outstanding professionals, and is a member of the International Association of Business Communicators. He is also listed with the International Association of Speaker Bureaus, and is the author of “Targeted Tactics – Transforming Strategy into Measurable Results.”

Targeted Tactics® is the practical implementation of the Marketing Concept Model, a 7 step approach to focusing effort and resources. Each step of the process requires an organization to examine its priorities and activities to insure that they are aligned with both the market place and organizational goals and objectives. Employing this discipline, as part of the planning and budgeting process encourages the organization to make the necessary adjustments needed to address the changes taking place within its business environment. This approach has been used successfully with new ventures, established organizations, and enterprises needing to face the challenges of transition. Headquartered in Fort Collins, Colorado, our company is a recognized as an innovative management consulting firm specializing in tactical market research and implementation planning. Our consultants are proven individuals who were actually responsible for these activities throughout their careers, and bring with them the benefits of their "hands on" experience. Targeted Tactics® offers a proven tactical approach that enables organizations to identify, and adjust to the changes and challenges facing their organizations. Our program enables you to work with our tools within your ,industry, and address your problem set. Introducing our market based practices and techniques into your firm will enable you to see more opportunity and recognize market changes at the earliest possible time.