Here's what Business Professionals are saying about the Targeted Tactics program...           "If you were ever in doubt about how important marketing is to the success of your business, read this book.  If you want to know how to develop, implement, and track a successful marketing plan, read this book.  If you want to ground your organization’s marketing efforts in reality instead of arm-waving, read this book.”  Donald J. McCubbrey, Ph.D., Clinical Professor, Daniels College of Business, University of Denver             "Great ideas are the seeds of creation that cause many businesses to be formed. Butmuch like lemmings going over a cliff, they will be doomed to failure if they don't first figure out how to strap on a good marketing engine to give it flight. For most businesses, this is the difference between success and failure, and Targeted Tactics is the Rolls Royce standard for marketing engines." Thomas Frey, Ph.D., Executive Director and Senior Futurist at the DaVinci Institute               "This book is a rare jewel that provides realistic and proven techniques that build organizational capabilities to grow an organization.  It gives those responsible for executing strategies an aligned road-map to reach objectives."  Bill Shuster, Clinical Professor, College of Business, Colorado State University  "Bill's expertise in organizational development and executive coaching was bar none one of the best we have ever experienced.  He was able to get us to put our plan into action rather than simply planning.  His cut to the chase tactics kept us in line with our goals and his positive, winning attitude grounded in real business experience was just the strategy that was necessary for our success in today's market." Larry & Marti Dietrich, Fat Bottom Farm, LLC           "Every day is a new challenge and I constantly ask myself, what would Bill Cobb do? I can't tell you how much I appreciated your program." Bill Koziel, President & CEO, Site Acquisition Consultants “$Bill’s, Targeted Tactics provides the distilled wisdom of some hard fought battles!  The pragmatic approach he recommends and uses successfully are backed by sound theory and extensive literature. Reading this book is time well spent for those in large or small companies who need to get the target market identified quickly and well.” Bill DeMarco, President Yellow Star Energy LLC   "Utilizing this program has allowed us to communicate information more effectively to team members, client partners, and potential customers." Scott Kunze, President & CEO of DataSplice   "If you are looking to develop a roadmap for getting things done in a meaningful and disciplined way, Targeted Tactics provides the processes and methodology to drive results." Michael R. Webb,  Chairman and Co-Founder, Aubice. "This program offers all the tools needed to run a sustainable, profitable business venture." Diane Garcia, President, 2G Associates "This program provides a unique blending of academic principles and real life experience."  Stevan Simich, President Castle Pines Venture "When we started this program, I had ambitious goals of what we would accomplish. The final product is a valuable asset that exceeded every goal I had in mind. The business plan has already served us well in planning our future as well as promoting the growth of our business in new market areas."  Kim Taylor, CEO, Remington Technologies, LLC