Coaching programs to identify core competencies and developmental areas and
provide a rich environment of ongoing self-awareness, learning and support. Our approach is to provide those responsible for results
with the tools and techniques that are available for them to enhance performance. Today's business climate requires a
constant review of business practices to insure that adjustments are being made to meet changing competitive conditions.
Market Planning
The Targeted Tactics®
program is the practical implementation of the Marketing Concept Model, a 7 step approach to focusing effort and resources.
Each step of the process requires an organization to examine its priorities and activities to insure that they are aligned
with both the marketplace and organizational goals and objectives. Employing this discipline, as part of the planning and
budgeting process encourages the organization to make the necessary adjustments needed to address the changes taking place
within its business environment.. This approach has been used successfully to help new ventures get started, established organizations
to expand, and other types of enterprises facing the challenges of transition.
Business Planning
Targeted Tactics has worked successfully with the entrepreneurial community in
the development and introduction of new ventures. If you are starting a new business, or if you are seeking to expand and
grow your existing enterprise, Targeted Tactics has a set of proven techniques and financial models that can be
of great value to you in these efforts.
Proposals & Presentations
Targeted Tactics can provide you with expert assistance for the development of your
critical proposal documents and stakeholder presentations. If you are seeking to compete for a large contract, preparing
for a finacing presentation, or simply developing a series of generic sales presentations for your enterprise, Targeted
Tactics can help you with these activities.
Targeted Tactics:® A Market Planning Process
That WORKS! Introducing
a definitive planning process that will help you better understand the different influences affecting your organization’s
marketplace. Targeted Tactics® provides a set of discovery techniques
and decision tools to develop a meaningful market plan for any organization. Each step of the process identifies a listing
of deliverables to be produced and then follows with the necessary instruction to enable their development. Included with the program: instruction, the robust sudent workbook, simulation model, reference materials,
a sample evaluation model, and checklists. Attendees will need to bring their own laptops to actively participate in
this workshop. This program is offered as a tool for the professional
development of the participants and is available as either a training seminar or
as a facilitation session to help your organization with its own unique market planning
requirements.
In today’s business climate, many organizations spend inordinate amounts
of time and money on the development of business strategy, and then leave out the next critical step of the process, the implementation
tactics. Identifying and executing the right tactical choices is as important as selecting the right business strategy. Targeted
Tactics® is all about identifying and selecting the right tactics so that strategies can transform into measurable results.
Focusing on the right “Targets of Opportunity” is the most practical and desirable path to success. Helping your
organization to recognize them is what my message is all about. Engagements can be arranged through: United Speakers Bureau,
Speakers Network Worldwide, CAL Entertainment, Orange County Speakers Bureau, Spotlight Speakers and Entertainment, Inspiring
Speakers, or the Agency for Speakers and Entertainers. Web broadcasts can be arranged through www.e-speakers.com.
